Pokerstars Casino Rebrand
The brief was to create a fresh new brand all about scale, community and variety. The brand should be welcoming, colourful and create a sense of buzz and excitement. It should also invoke an emotion of anticipation and escapism to the user, without the implication of harm.
Client
Pokerstars Casino
Year
2019
Category
Branding
Pokerstars Casino Rebrand
The brief was to create a fresh new brand all about scale, community and variety. The brand should be welcoming, colourful and create a sense of buzz and excitement. It should also invoke an emotion of anticipation and escapism to the user, without the implication of harm.
Client
Pokerstars Casino
Year
2019
Category
Branding
Pokerstars Casino Rebrand
The brief was to create a fresh new brand all about scale, community and variety. The brand should be welcoming, colourful and create a sense of buzz and excitement. It should also invoke an emotion of anticipation and escapism to the user, without the implication of harm.
Client
Pokerstars Casino
Year
2019
Category
Branding
Pokerstars Casino Rebrand
The brief was to create a fresh new brand all about scale, community and variety. The brand should be welcoming, colourful and create a sense of buzz and excitement. It should also invoke an emotion of anticipation and escapism to the user, without the implication of harm.
Client
Pokerstars Casino
Year
2019
Category
Branding
Brief
Brief
In the first week of the project, we organised a workshop to brainstorm ideas about the brand. Using ideas from customer research and testing, plans to create a virtual city was formalised, and how future promotions were thought up as to how they could work within this concept.
Due to limited time constraints, the decision was made to roll out the brand progressively. Because of this, a lot of work had to be done simultaneously. This included work such as establishing the key guidelines, the 3d modelling and creation of the city, creating a new visual identity style and linking the illustrative style with the city.
In the first week of the project, we organised a workshop to brainstorm ideas about the brand. Using ideas from customer research and testing, plans to create a virtual city was formalised, and how future promotions were thought up as to how they could work within this concept.
Due to limited time constraints, the decision was made to roll out the brand progressively. Because of this, a lot of work had to be done simultaneously. This included work such as establishing the key guidelines, the 3d modelling and creation of the city, creating a new visual identity style and linking the illustrative style with the city.
Brief
In the first week of the project, we organised a workshop to brainstorm ideas about the brand. Using ideas from customer research and testing, plans to create a virtual city was formalised, and how future promotions were thought up as to how they could work within this concept.
Due to limited time constraints, the decision was made to roll out the brand progressively. Because of this, a lot of work had to be done simultaneously. This included work such as establishing the key guidelines, the 3d modelling and creation of the city, creating a new visual identity style and linking the illustrative style with the city.
Design
Design
we created the new Pokerstars Casino as a welcoming, vibrant, and exciting destination for entertainment and community engagement, while also ensuring responsible messaging regarding gambling activities.
I created brand guidelines to maintain consistency across all brand materials, gaming promotions, including logos, colours, imagery, and tone of voice.
we created the new Pokerstars Casino as a welcoming, vibrant, and exciting destination for entertainment and community engagement, while also ensuring responsible messaging regarding gambling activities.
I created brand guidelines to maintain consistency across all brand materials, gaming promotions, including logos, colours, imagery, and tone of voice.
Design
we created the new Pokerstars Casino as a welcoming, vibrant, and exciting destination for entertainment and community engagement, while also ensuring responsible messaging regarding gambling activities.
I created brand guidelines to maintain consistency across all brand materials, gaming promotions, including logos, colours, imagery, and tone of voice.
Development
Development
Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings
Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings
Development
Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings
Implementation
Implementation
The use of a vibrant 3D cityscape as the central theme of the brand instantly conveys the concepts of scale and variety. It visually represents a bustling hub of activity, offering a wide range of entertainment options. Each area of the city became a gaming promotion, i.e the train station, became a concept of "boarding" a gaming experience.
The use of a vibrant 3D cityscape as the central theme of the brand instantly conveys the concepts of scale and variety. It visually represents a bustling hub of activity, offering a wide range of entertainment options. Each area of the city became a gaming promotion, i.e the train station, became a concept of "boarding" a gaming experience.
Implementation
The use of a vibrant 3D cityscape as the central theme of the brand instantly conveys the concepts of scale and variety. It visually represents a bustling hub of activity, offering a wide range of entertainment options. Each area of the city became a gaming promotion, i.e the train station, became a concept of "boarding" a gaming experience.
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dinesh designs
dinesh designs
dinesh designs
2024 Dinesh Kumar
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2024 Dinesh Kumar
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