Pokerstars Branding
The brief called for the creation of a casino brand with a tone that is lighthearted, confident, and witty. Using the tagline "Epic Downtime". A way to make our players downtime 'Epic'. We looked towards something that was influenced strongly by cinema and movies, Drawing inspiration from the works of iconic movies, we wanted to exude sophistication while maintaining an element of playfulness. Key aspects include leveraging classic movie themes, incorporating clever wordplay, and evoking the glamour of Hollywood.
Client
Pokerstars
Year
2019
Category
Branding
Pokerstars Branding
The brief called for the creation of a casino brand with a tone that is lighthearted, confident, and witty. Using the tagline "Epic Downtime". A way to make our players downtime 'Epic'. We looked towards something that was influenced strongly by cinema and movies, Drawing inspiration from the works of iconic movies, we wanted to exude sophistication while maintaining an element of playfulness. Key aspects include leveraging classic movie themes, incorporating clever wordplay, and evoking the glamour of Hollywood.
Client
Pokerstars
Year
2019
Category
Branding
Pokerstars Branding
The brief called for the creation of a casino brand with a tone that is lighthearted, confident, and witty. Using the tagline "Epic Downtime". A way to make our players downtime 'Epic'. We looked towards something that was influenced strongly by cinema and movies, Drawing inspiration from the works of iconic movies, we wanted to exude sophistication while maintaining an element of playfulness. Key aspects include leveraging classic movie themes, incorporating clever wordplay, and evoking the glamour of Hollywood.
Client
Pokerstars
Year
2019
Category
Branding
Pokerstars Branding
The brief called for the creation of a casino brand with a tone that is lighthearted, confident, and witty. Using the tagline "Epic Downtime". A way to make our players downtime 'Epic'. We looked towards something that was influenced strongly by cinema and movies, Drawing inspiration from the works of iconic movies, we wanted to exude sophistication while maintaining an element of playfulness. Key aspects include leveraging classic movie themes, incorporating clever wordplay, and evoking the glamour of Hollywood.
Client
Pokerstars
Year
2019
Category
Branding
Research
Research
Cinematic Influences: Delve into the works of renowned filmmakers such as Martin Scorsese, Alfred Hitchcock, and other notable directors to understand the themes, typography, styles, and imagery associated with classic cinema.
Casino Branding: Explore existing casino brands to identify successful strategies and themes used within the industry, as well as any gaps or opportunities for differentiation.
Cultural References: Research iconic movie quotes, characters, genres, and visual motifs to inform brand imagery, tone, and messaging.
Consumer Preferences: Conduct surveys, focus groups, and market research to gauge audience preferences and attitudes toward cinema and gambling, identifying potential areas of resonance and engagement.
Cinematic Influences: Delve into the works of renowned filmmakers such as Martin Scorsese, Alfred Hitchcock, and other notable directors to understand the themes, typography, styles, and imagery associated with classic cinema.
Casino Branding: Explore existing casino brands to identify successful strategies and themes used within the industry, as well as any gaps or opportunities for differentiation.
Cultural References: Research iconic movie quotes, characters, genres, and visual motifs to inform brand imagery, tone, and messaging.
Consumer Preferences: Conduct surveys, focus groups, and market research to gauge audience preferences and attitudes toward cinema and gambling, identifying potential areas of resonance and engagement.
Research
Cinematic Influences: Delve into the works of renowned filmmakers such as Martin Scorsese, Alfred Hitchcock, and other notable directors to understand the themes, typography, styles, and imagery associated with classic cinema.
Casino Branding: Explore existing casino brands to identify successful strategies and themes used within the industry, as well as any gaps or opportunities for differentiation.
Cultural References: Research iconic movie quotes, characters, genres, and visual motifs to inform brand imagery, tone, and messaging.
Consumer Preferences: Conduct surveys, focus groups, and market research to gauge audience preferences and attitudes toward cinema and gambling, identifying potential areas of resonance and engagement.
Design
Design
Based on the brief and research findings, we developed a concept for Pokerstars that marries the glamour of classic cinema with the excitement of gambling, emphasising wit, charm, and entertainment.
Visual Identity: Create a logo and colour palette inspired by classic movie aesthetics, incorporating elements such as film reels, spotlights, and vintage typography. The chosen colours was a yellow to support the red masterbrand.
Tone and Voice: Craft a brand voice that is confident, witty, and lighthearted, drawing on clever wordplay and references to classic movies to engage and entertain audiences.
Based on the brief and research findings, we developed a concept for Pokerstars that marries the glamour of classic cinema with the excitement of gambling, emphasising wit, charm, and entertainment.
Visual Identity: Create a logo and colour palette inspired by classic movie aesthetics, incorporating elements such as film reels, spotlights, and vintage typography. The chosen colours was a yellow to support the red masterbrand.
Tone and Voice: Craft a brand voice that is confident, witty, and lighthearted, drawing on clever wordplay and references to classic movies to engage and entertain audiences.
Design
Based on the brief and research findings, we developed a concept for Pokerstars that marries the glamour of classic cinema with the excitement of gambling, emphasising wit, charm, and entertainment.
Visual Identity: Create a logo and colour palette inspired by classic movie aesthetics, incorporating elements such as film reels, spotlights, and vintage typography. The chosen colours was a yellow to support the red masterbrand.
Tone and Voice: Craft a brand voice that is confident, witty, and lighthearted, drawing on clever wordplay and references to classic movies to engage and entertain audiences.
Development
Development
Through thorough research and strategic development, Pokerstars captivated audiences with its unique blend of cinematic charm and gambling excitement, becoming a memorable and engaging destination for movie enthusiasts and casino-goers alike.
Through thorough research and strategic development, Pokerstars captivated audiences with its unique blend of cinematic charm and gambling excitement, becoming a memorable and engaging destination for movie enthusiasts and casino-goers alike.
Development
Through thorough research and strategic development, Pokerstars captivated audiences with its unique blend of cinematic charm and gambling excitement, becoming a memorable and engaging destination for movie enthusiasts and casino-goers alike.
Concept
Concept
Concept
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dinesh designs
dinesh designs
dinesh designs
2024 Dinesh Kumar
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2024 Dinesh Kumar
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